About

A social enterprise building the SDR talent market others don't reach.

Resilient People was founded in 2023 on one premise: high-potential sales talent exists inside displaced and host communities, and can deliver the commercial quality elite B2B clients expect. We designed the apprenticeship, training, and deployment infrastructure to prove it.

[REPLACE] Founders discussion
Our story

From a hypothesis to a working model.

In 2023, founder Riccardo launched Resilient People to test whether the conventional definition of "qualified SDR candidate" was too narrow. The market for SDR talent in London, New York, and San Francisco was expensive, competitive, and homogeneous. Meanwhile, millions of high-potential people in displaced communities had no pathway into global commercial work.

We built the pathway: a standardised apprenticeship that selects for aptitude, trains with rigour, and deploys teams that ramp fast against real B2B pipelines. We operate as a social enterprise — commercially sustainable, mission-led, transparent.

Three years in, we've trained 100+ SDRs, built operations in Nairobi and Turkana, and generated measurable pipeline for clients including Neurons, Viio, and Dixa.

Mission

"To empower resilient people through compassionate business discipline, creating dignified digital work that transforms lives."

Our 2034 vision: to enrich and dignify the lives of 1 million displaced and host-community members.

What guides us

Five values. Every decision.

From the brandbook — the principles we use when the right path isn't obvious.

Empowerment

We believe in unlocking the potential of refugees through skills training and community support.

Impact

Our goal is to create dignified, fair, rewarding, and sustainable jobs that make a significant social impact.

Excellence

We strive for the highest level of excellence in everything we do, from training to job placement and support.

Responsibility

We are committed to responsible business practices that ensure social impact and efficiency in every engagement.

Innovation

We embrace new technologies and innovative approaches — AI included — to drive positive change and growth.

Radical Inclusion

People are never numbers or resources. Ownership is the highest form of partnership. We actively involve more people in wealth creation.

Go-To-Market Engineering

We're part SDR agency, part product company.

Unlike every other SDR agency in the category, Resilient People runs a dedicated Go-To-Market Engineering department. Our GTMEs build the platform our SDRs work inside — Resilient Outreach — plus the AI agents, enrichment pipelines, and scoring models that power every account we take.

We pair every GTM engineer with Claude (Anthropic's flagship AI model) as a coding partner. That lets us ship at the pace of a VC-funded SaaS company — with a team a fraction of the size. It's why apprentice SDRs on our accounts operate with more leverage than senior reps at agencies three times our budget.

What GTME ships

  • →Resilient Outreach platform — our in-house orchestration engine
  • →Enrichment pipelines (Apollo + FullEnrich + web + HubSpot)
  • →Signal detection agents running across news, hiring, funding, intent
  • →Client-specific scoring models, re-trained monthly
  • →Reply co-pilots that draft in your SDR's voice
  • →Deliverability automation (mailbox warming, domain rotation, spam scoring)
  • →Custom apprentice-assessment and quality-control systems
See the platform
Leadership + team

Three kinds of people. One mission.

Commercial leadership in Europe. GTM engineers building the platform. Apprentice and senior SDRs delivering pipeline from our Kenyan hubs. Small, disciplined, selective.

[REPLACE] Riccardo

Riccardo

Founder & CEO

Italy
[REPLACE] Andreas

Andreas

Lead GTM Engineer

Denmark
[REPLACE] Amira

Amira K.

Senior SDR

Syria → Kenya
[REPLACE] Fatima

Fatima H.

Sales Ops Specialist

Afghanistan → Kenya

[Audit note: expand to full team roster with real photos + bios. Add SDR team lead, Nairobi ops lead, any board/advisor bios.]

Where we are

Three training hubs in Kenya. Management in Europe.

The SDR work happens in Nairobi, Turkana, and Eldoret. Commercial leadership and client delivery sit in Denmark and the UK — close to the markets our apprentices serve.

Training hub

Nairobi, Kenya

Primary training and operations hub. Most apprentice cohorts and live client accounts are managed from here.

[Audit: add exact address if public]

Training hub

Turkana, Kenya

Regional hub operated in partnership with Startup Lions, serving the Kakuma refugee settlement area.

[Audit: add public-facing description of partnership arrangement]

Training hub

Eldoret, Kenya

Rift Valley hub extending apprentice reach into western Kenya.

[Audit: add exact address + hub story]

Management

Denmark

Commercial and GTM leadership. Client engagement and Nordic-market partnerships are coordinated from here.

Management

United Kingdom

Leadership, strategy, and UK/European client delivery in-time-zone with the markets our SDR teams serve.

Work with us

Ready to scope a team?

Or just want to talk about the model? Either way — one conversation, no pitch deck.

Book a Call